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As a college student and IT recruiting intern, I have noticed that there are many small businesses that start utilize social media sites as their main source to find internal resources.  Now many of you may be thinking why would I look for a job on Facebook when I can go on Monster and CareerBuilder.  The answer to that is, sometimes it is easier to hire from the network you have already established on Facebook.  You know them on a personal level and usually you can get a recommendation from another person on your network.  On the IT job boards you usually have people applying from many different states with likely no connection to you or your technical position.

IT recruiters are reporting that a number of prospective candidates are joining groups and becoming fans of pages for companies they like or want to possibly work for one day.  These companies in turn are using their fans and customers to get a better view into their consumer base.  Many of these businesses also hold contests for internships or even just have their video/print ad featured nationally on an advertising campaign.

By participating in groups and fan pages, you are allowing these companies to see the potential you have as an employee before they hire you.